2018: The Year of Ultra Violet

One of the major headlines in the fashion world at the end of each year is the announcement of Pantone’s Colour of the Year for the following 12 months, and we’d like to think our designer luggage and laptop sleeves are ahead of the curve for 2018.

For the past year or more, one of the hallmarks across the vast majority of the Both Barrels executive luggage range has been our purple cotton contrast lining, which complements the grey of our exterior Yorkshire wool while also making it easier to spot items stowed inside.

Now Pantone have announced their choice for Colour of the Year 2018 – and surprise surprise, it’s purple!

To be precise, it’s Pantone 18-3838 Ultra Violet, a very specific shade of purple that is a near-exact match to our own cotton fabric used in lining our designer luggage and laptop sleeves.

It’s not the first time Pantone have chosen a purple as their Colour of the Year, and as recently as 2014 they selected Radiant Orchid as their winner, which was not a million miles from Ultra Violet.

Since then though there has been the brown of Marsala (2015), the joint winners Serenity and Rose Quartz, shades of blue and pink respectively (2016) and then the current champion for 2017, a mid-tone green simply called Greenery.

Now purple is back on top, and it’s well deserved as this vibrant, optimistic shade is a firm favourite not just with Both Barrels’ designers and customers, but with a huge number of people the world over.

What does purple mean?

Historically purple has always been a sign of higher status – famously in Rome, having purple on your clothing set you apart as a figure of greater importance, and we like to think our executive luggage does the same for the present day.

But Pantone identify many more meanings for purple, and particularly their Ultra Violet shade in the present day, as designers look to its depth in products of all kinds.

“The colour is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world,” Pantone said.

“The use of purple-toned lighting in meditation spaces and other gathering places energises the communities that gather there and inspires connection.”

Again we incorporate these inspirations into our designs, not only with the vibrant colour of our cotton lining, but the tactile woollen exteriors and even the more pragmatic design features like military-grade webbing straps and ballistic nylon base panels – all combining to give you peace of mind and an executive aesthetic that’s bang on trend.